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NOW LIVE: FREE GIFT WITH PURCHASE!
AVAILABLE ONLY WHILE SUPPLIES LAST. DETAILS
NOW LIVE: ENJOY A FREE GIFT WITH PURCHASE! AVAILABLE ONLY WHILE SUPPLIES LAST. DETAILS
The Frontier
The Frontier

The Frontier

The highest quality classic cowboy boot. Handcrafted with Goodyear welt construction, comfortable Poron® insoles, natural leather outsoles, and the highest caliber leather uppers. Featuring a thoughtful technical design to stand the test of time, perfect for a style that is sure to still be going strong in another 100 years.
Highest Quality. Honest Prices. Plus Icon Minus Icon

Highest Quality. Honest Prices.

Highest Quality. Honest Prices.

Highest Quality. Honest Prices.

Our footwear is handcrafted alongside similar products from other brands that charge customers in the $300-600 price range. We make zero compromises in terms of quality materials, manufacturing, or business ethics, and we price our products honestly year-round. We simply believe that offering customers a great value is the foundation to long-term business success and is the right thing to do.

No discount tricks or promo codes

No holiday sales

Best price offered year-round

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How We Do It

Responsive Production

Responsive Production

All Thursdays are handcrafted in small batches 50/52 weeks per year. By producing in small lots we are able to minimize waste and overhang and churn inventory more quickly. As a result, we don’t have to build the cost of "excess inventory" into our prices, allowing us to pass along those savings to you.

Lean Business Model

Lean Business Model

Thursday was originally "bootstrapped" with our limited personal savings, which taught us how to be smart with our money. We keep fixed costs low and do almost everything in-house with a hard working team who believes in the mission, opting for equity ownership over high salaries.

Long-Term Thinking

Long-Term Thinking

While most "business people" tell us our markup is too low, we disagree. We are forgoing short-term profits in exchange for offering our friends, family, and customers a better value. This is something we are very proud of and believe will pay off in the long-term; after all, great products at a great value never go out of style!

The Details

The Details
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Full glove leather interior lining ensures the softest touch.

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Handstitched Western Pattern showcases craftmanship and style.

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Goodyear Welt Construction makes your boots water resistant and completely re-soleable.

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Premium Leather Outsoles ensure a clean, sophisticated look.

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Cork-Bed Midsoles form to your feet over time for all-day comfort.

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Rugged & Resilient Leather upper provides a beautiful finish that only gets better with age.

Full glove leather interior lining ensures the softest touch.

Handstitched Western Pattern showcases craftmanship and style.

Goodyear Welt Construction makes your boots water resistant and completely re-soleable.

Premium Leather Outsoles ensure a clean, sophisticated look.

Cork-Bed Midsoles form to your feet over time for all-day comfort.

Rugged & Resilient Leather upper provides a beautiful finish that only gets better with age.

Customer Reviews (117) Plus Icon Minus Icon

4.8

out of 5
4.8 (117 reviews)

A Word From Our Customers

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117 Reviews

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