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FREE SHIPPING & RETURNS FOR ALL FOOTWEAR FREE SHIPPING AND RETURNS FOR ALL FOOTWEAR IN THE CONTIGUOUS U.S.
The Rodeo
The Rodeo

The Rodeo

They say "life is like a Rodeo and all you have to do is stay in the saddle." We've always loved that quote, and it's where the name of the Rodeo comes from. Whether you are dressing up or just want something comfortable to slip on to walk to the store, the Rodeo is a boot you can depend on 365 days a year. Handcrafted with the highest quality leather, intricate stitchwork, shock absorbing insoles, and leather outsoles, it's time to take life by the horns and step into the Rodeo!
Highest Quality. Honest Prices.

Highest Quality. Honest Prices.

Our footwear is handcrafted alongside similar products from other brands that charge customers in the $300-600 price range. We make zero compromises in terms of quality materials, manufacturing, or business ethics (fair labor and sustainability). We simply believe that offering customers a great value is the foundation to long-term business success and is the honorable thing to do.

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How We Do It

Responsive Production

Responsive Production

All Thursdays are handcrafted in small batches 50/52 weeks per year. By producing in small lots we are able to minimize waste and overhang and churn inventory more quickly. As a result, we don’t have to build the cost of "excess inventory" into our prices, allowing us to pass along those savings to you.

Lean Business Model

Lean Business Model

Thursday was originally "bootstrapped" with our limited personal savings, which taught us how to be smart with our money. We keep fixed costs low and do almost everything in-house with a hard working team who believes in the mission, opting for equity ownership over high salaries.

Long-Term Thinking

Long-Term Thinking

While most "business people" tell us our markup is too low, we disagree. We are forgoing short-term profits in exchange for offering our friends, family, and customers a better value. This is something we are very proud of and believe will pay off in the long-term; after all, great products at a great value never go out of style!

The Details

The Details
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Full glove leather interior lining ensures the softest touch.

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Handstitched Western Pattern showcases craftsmanship and style.

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Comfortable Shock-Absorbing Insole forms to your feet over time for all-day comfort.

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Premium leather outsoles maintain a sleek, sophisticated silhouette.

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2.75" Leather Heel with Anti-Slip Base gives you extra grip so you can stand confidently.

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Suede upper provides a beautiful finish that only gets better with age.

Full glove leather interior lining ensures the softest touch.

Handstitched Western Pattern showcases craftsmanship and style.

Comfortable Shock-Absorbing Insole forms to your feet over time for all-day comfort.

Premium leather outsoles maintain a sleek, sophisticated silhouette.

2.75" Leather Heel with Anti-Slip Base gives you extra grip so you can stand confidently.

Suede upper provides a beautiful finish that only gets better with age.

Have A Question?

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