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The Legacy
The Legacy

The Legacy

When we are ready to pass Thursday on to the next generation, we intend to pass down a legacy of the highest quality sneakers with a minimalist Heritage Americana aesthetic sold at the lowest sustainable markup possible. Featuring luxe nappa leather uppers, buttery soft leather interiors, and dual density outsoles for added comfort and traction, the Legacy is built with time honored craftsmanship and is an instant classic that we are excited to wear for years to come.
Highest Quality. Honest Prices.

Highest Quality. Honest Prices.

Our footwear is handcrafted alongside similar products from other brands that charge customers in the $200-400 price range. We make zero compromises in terms of quality materials, manufacturing, or business ethics (fair labor and sustainability). We simply believe that offering customers a great value is the foundation to long-term business success and is the honorable thing to do. Read More

How We Do It

Responsive Production

Responsive Production

All Thursdays are handcrafted in small batches 50/52 weeks per year. By producing in small lots we are able to minimize waste and overhang and churn inventory more quickly. As a result, we don’t have to build the cost of "excess inventory" into our prices, allowing us to pass along those savings to you.

Lean Business Model

Lean Business Model

Thursday was originally "bootstrapped" with our limited personal savings, which taught us how to be smart with our money. We keep fixed costs low and do almost everything in-house with a hard working team who believes in the mission, opting for equity ownership over high salaries.

Long-Term Thinking

Long-Term Thinking

While most "business people" tell us our markup is too low, we disagree. We are forgoing short-term profits in exchange for offering our friends, family, and customers a better value. This is something we are very proud of and believe will pay off in the long-term; after all, great products at a great value never go out of style!

The Details

The Details
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Nappa Leather Upper provides a beautiful finish that only gets better with age.

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Long-Lasting Cotton Laces add a clean and sophisticated look.

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Shock-Absorbent Footbeds provide high-impact performance and all-day comfort.

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Dual Density Rubber Gum Soles provide added comfort and traction.

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Buttery Soft Leather Interior Lining ensures the softest touch.

Nappa Leather Upper provides a beautiful finish that only gets better with age.

Long-Lasting Cotton Laces add a clean and sophisticated look.

Shock-Absorbent Footbeds provide high-impact performance and all-day comfort.

Dual Density Rubber Gum Soles provide added comfort and traction.

Buttery Soft Leather Interior Lining ensures the softest touch.

Have A Question?

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