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NOW LIVE: FREE GIFT WITH PURCHASE!
AVAILABLE ONLY WHILE SUPPLIES LAST. DETAILS
NOW LIVE: ENJOY A FREE GIFT WITH PURCHASE! AVAILABLE ONLY WHILE SUPPLIES LAST. DETAILS
Rugged & Resilient
Rugged & Resilient

Rugged & Resilient

Built for the men who wear their boots hard. The Rugged & Resilient matte leather upper, sourced exclusively from Tier 1 USA cattle hides, was custom created to look great with years of hard wear and minimal care. From the Kevlar® blend laces to the durable steel shank, every material was carefully created so that you can go the extra mile with confidence.
Highest Quality. Honest Prices. Plus Icon Minus Icon

Highest Quality. Honest Prices.

Highest Quality. Honest Prices.

Highest Quality. Honest Prices.

Our footwear is handcrafted alongside similar products from other brands that charge customers in the $300-600 price range. We make zero compromises in terms of quality materials, manufacturing, or business ethics, and we price our products honestly year-round. We simply believe that offering customers a great value is the foundation to long-term business success and is the right thing to do.

No discount tricks or promo codes

No holiday sales

Best price offered year-round

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How We Do It

Responsive Production

Responsive Production

All Thursdays are handcrafted in small batches 50/52 weeks per year. By producing in small lots we are able to minimize waste and overhang and churn inventory more quickly. As a result, we don’t have to build the cost of "excess inventory" into our prices, allowing us to pass along those savings to you.

Lean Business Model

Lean Business Model

Thursday was originally "bootstrapped" with our limited personal savings, which taught us how to be smart with our money. We keep fixed costs low and do almost everything in-house with a hard working team who believes in the mission, opting for equity ownership over high salaries.

Long-Term Thinking

Long-Term Thinking

While most "business people" tell us our markup is too low, we disagree. We are forgoing short-term profits in exchange for offering our friends, family, and customers a better value. This is something we are very proud of and believe will pay off in the long-term; after all, great products at a great value never go out of style!

The Details

The Details
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Full glove leather interior lining ensures the softest touch.

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Kevlar® blend laces add a durable finish and lend a rugged look.

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Goodyear welt construction makes your boots water resistant and completely re-soleable.

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Studded rubber outsoles give you the extra grip you need on all surfaces.

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Cork-Bed Midsoles form to your feet over time for all-day comfort.

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Rugged & Resilient Leather Upper provides a beautiful finish that only gets better with age.

Full glove leather interior lining ensures the softest touch.

Kevlar® blend laces add a durable finish and lend a rugged look.

Goodyear welt construction makes your boots water resistant and completely re-soleable.

Studded rubber outsoles give you the extra grip you need on all surfaces.

Cork-Bed Midsoles form to your feet over time for all-day comfort.

Rugged & Resilient Leather Upper provides a beautiful finish that only gets better with age.

Customer Reviews (7,610) Plus Icon Minus Icon

4.9

out of 5
4.9 (7,610 reviews)

A Word From Our Customers

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7,610 Reviews

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