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EXTENDED: FREE GIFT WITH PURCHASE!
AVAILABLE ONLY WHILE SUPPLIES LAST. DETAILS
EXTENDED: ENJOY A FREE GIFT WITH PURCHASE! AVAILABLE ONLY WHILE SUPPLIES LAST. DETAILS
The Maverick
The Maverick

The Maverick

The premium refined cowboy boot, designed to stand out so you can stand confident. The Maverick pairs the highest caliber technical features you need in a boot — like Goodyear welt construction, comfortable Poron® insoles, cork-bed midsoles, and natural leather outsoles — with bold hand-finished full-grain uppers with an intricate quintuple stitched shaft pattern to stand out from the rest of the herd.
Highest Quality. Honest Prices.

Highest Quality. Honest Prices.

Our footwear is handcrafted alongside similar products from other brands that charge customers in the $300-600 price range. We make zero compromises in terms of quality materials, manufacturing, or business ethics (fair labor and sustainability). We simply believe that offering customers a great value is the foundation to long-term business success and is the honorable thing to do.

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How We Do It

Responsive Production

Responsive Production

All Thursdays are handcrafted in small batches 50/52 weeks per year. By producing in small lots we are able to minimize waste and overhang and churn inventory more quickly. As a result, we don’t have to build the cost of "excess inventory" into our prices, allowing us to pass along those savings to you.

Lean Business Model

Lean Business Model

Thursday was originally "bootstrapped" with our limited personal savings, which taught us how to be smart with our money. We keep fixed costs low and do almost everything in-house with a hard working team who believes in the mission, opting for equity ownership over high salaries.

Long-Term Thinking

Long-Term Thinking

While most "business people" tell us our markup is too low, we disagree. We are forgoing short-term profits in exchange for offering our friends, family, and customers a better value. This is something we are very proud of and believe will pay off in the long-term; after all, great products at a great value never go out of style!

The Details

The Details
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Full glove leather interior lining ensures the softest touch.

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Quintuple Stitched Western Pattern showcases craftsmanship and style.

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Goodyear Welt Construction makes your boots water resistant and completely re-soleable.

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Premium Leather Outsoles ensure a clean, sophisticated look.

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Cork-Bed Midsoles form to your feet over time for all-day comfort.

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Full-Grain Leather upper provides a beautiful finish that only gets better with age.

Full glove leather interior lining ensures the softest touch.

Quintuple Stitched Western Pattern showcases craftsmanship and style.

Goodyear Welt Construction makes your boots water resistant and completely re-soleable.

Premium Leather Outsoles ensure a clean, sophisticated look.

Cork-Bed Midsoles form to your feet over time for all-day comfort.

Full-Grain Leather upper provides a beautiful finish that only gets better with age.

Have A Question?

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