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NOW LIVE: FREE GIFT WITH PURCHASE!
AVAILABLE ONLY WHILE SUPPLIES LAST. DETAILS
NOW LIVE: ENJOY A FREE GIFT WITH PURCHASE! AVAILABLE ONLY WHILE SUPPLIES LAST. DETAILS
Rugged & Resilient™
Rugged & Resilient™

Rugged & Resilient™

Built for the men who wear their boots hard. The Rugged & Resilient matte leather upper, sourced exclusively from Tier 1 USA cattle hides, was custom created to look great with years of hard wear and minimal care. From the Kevlar® blend laces to the durable steel shank, every material was carefully created so that you can go the extra mile with confidence.
Highest Quality. Honest Prices. Plus Icon Minus Icon

Highest Quality. Honest Prices.

Highest Quality. Honest Prices.

Highest Quality. Honest Prices.

Our footwear is handcrafted alongside similar products from other brands that charge customers in the $300-600 price range. We make zero compromises in terms of quality materials, manufacturing, or business ethics, and we price our products honestly year-round. We simply believe that offering customers a great value is the foundation to long-term business success and is the right thing to do.

No discount tricks or promo codes

No holiday sales

Best price offered year-round

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How We Do It

Responsive Production

Responsive Production

All Thursdays are handcrafted in small batches 50/52 weeks per year. By producing in small lots we are able to minimize waste and overhang and churn inventory more quickly. As a result, we don’t have to build the cost of "excess inventory" into our prices, allowing us to pass along those savings to you.

Lean Business Model

Lean Business Model

Thursday was originally "bootstrapped" with our limited personal savings, which taught us how to be smart with our money. We keep fixed costs low and do almost everything in-house with a hard working team who believes in the mission, opting for equity ownership over high salaries.

Long-Term Thinking

Long-Term Thinking

While most "business people" tell us our markup is too low, we disagree. We are forgoing short-term profits in exchange for offering our friends, family, and customers a better value. This is something we are very proud of and believe will pay off in the long-term; after all, great products at a great value never go out of style!

The Details

The Details
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Full glove leather interior lining ensures the softest touch.

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Kevlar® blend laces add a durable finish and lend a rugged look.

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Goodyear welt construction makes your boots water resistant and completely re-soleable.

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Studded rubber outsoles give you the extra grip you need on all surfaces.

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Cork-Bed Midsoles form to your feet over time for all-day comfort.

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Rugged & Resilient Leather Upper provides a beautiful finish that only gets better with age.

Full glove leather interior lining ensures the softest touch.

Kevlar® blend laces add a durable finish and lend a rugged look.

Goodyear welt construction makes your boots water resistant and completely re-soleable.

Studded rubber outsoles give you the extra grip you need on all surfaces.

Cork-Bed Midsoles form to your feet over time for all-day comfort.

Rugged & Resilient Leather Upper provides a beautiful finish that only gets better with age.

Customer Reviews (33,775) Plus Icon Minus Icon

4.9

out of 5
4.9 (33,775 reviews)

A Word From Our Customers

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33,775 Reviews

Have A Question?Frequently Asked Questions

Why 'Thursday'?

On Thursday we work hard, but it’s also the unofficial start of the weekend, and we design our products with that versatility in mind. With a focus on comfort, durability, and the highest quality materials, we deliver direct-to-consumer footwear at the lowest markup in the industry. Your life isn’t one-dimensional. Your footwear shouldn’t be either.

Do you offer any discounts or sales?

We’ve built our reputation on honest pricing, which is why we don't offer any sales, promo codes, or discount tricks. We take pride in selling our products to our friends, family, and new customers at a great value year round. We simply believe that offering customers a great value is the foundation to long-term business success and is the right thing to do.

Why do Thursdays cost so much less than other brands?

Our products are handcrafted alongside similar products from other brands that charge you 2-3x more per pair. Through responsive production, a lean business model, and long-term thinking, we’re able to make zero compromises in terms of quality materials, manufacturing, or business ethics and provide you a best-in-class product at a good price. We simply believe that offering you a great value is the foundation to long-term business success and is the right thing to do.

What makes Thursdays so comfortable?

We build our footwear with your comfort in mind. Depending on the style, we use a variety of methods to ensure all-day comfort, including glove leather lining for a soft touch, cork bed midsoles that form to your feet over time, EVA foam comfort strips (used in athletic shoes) to provide shock absorption, and anti-fatigue steel shanks to provide arch support and additional stability. The end result is a comfortable footbed and a very smooth ride.

What is Goodyear welt construction?

Goodyear welting is the gold standard method for footwear construction, and used in only the top 1% of shoes. It creates a virtually waterproof seal at the insole and makes your shoes completely resoleable. In a Goodyear welt, the thread is sewn through the welt, the upper, and the insole rib. Through a separate stitch, the welt is attached to the outsole. For both of these stitching points, a lockstitch is used. While it is time intensive and requires specific machinery, it prevents the stitch from unraveling if it breaks down at any particular point in the shoe. This means that with proper care, the Thursdays you buy today will last you for years to come.

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