How We Do It

On Thursday we work hard, but it’s also the unofficial start of the weekend, and we design our products with that versatility in mind. With a focus on comfort, durability, and the highest quality materials, we deliver direct-to-consumer footwear at the lowest markup in the industry. Your life isn’t one-dimensional. Your footwear shouldn’t be either.

We’ve built our reputation on honest pricing, which is why we don't offer any sales, promo codes, or discount tricks. We take pride in selling our products to our friends, family, and new customers at a great value year round. We simply believe that offering customers a great value is the foundation to long-term business success and is the right thing to do.

Our products are handcrafted alongside similar products from other brands that charge you 2-3x more per pair. Through responsive production, a lean business model, and long-term thinking, we’re able to make zero compromises in terms of quality materials, manufacturing, or business ethics and provide you a best-in-class product at a good price. We simply believe that offering you a great value is the foundation to long-term business success and is the right thing to do.

We build our footwear with your comfort in mind. Depending on the style, we use a variety of methods to ensure all-day comfort, including glove leather lining for a soft touch, cork bed midsoles that form to your feet over time, EVA foam comfort strips (used in athletic shoes) to provide shock absorption, and anti-fatigue steel shanks to provide arch support and additional stability. The end result is a comfortable footbed and a very smooth ride.

Goodyear welting is the gold standard method for footwear construction, and used in only the top 1% of shoes. It creates a virtually waterproof seal at the insole and makes your shoes completely resoleable. In a Goodyear welt, the thread is sewn through the welt, the upper, and the insole rib. Through a separate stitch, the welt is attached to the outsole. For both of these stitching points, a lockstitch is used. While it is time intensive and requires specific machinery, it prevents the stitch from unraveling if it breaks down at any particular point in the shoe. This means that with proper care, the Thursdays you buy today will last you for years to come.