We started Thursday to create the most comfortable, versatile, and durable boots available, and sell them at a fair price. It shouldn’t have been a revolutionary idea, but after searching for the perfect pair of boots for a few years and not finding what we wanted, we decided to make it ourselves. So that’s exactly what we did.
We started by launching a Kickstarter campaign with a goal to raise $30,000. 3 weeks later, we had raised nearly $280,000 from our first group of backers. We quit our jobs and didn’t look back.
While we’ve since expanded our line to include hundreds of different styles, we’ve stayed true to our original mission of making the highest quality & most comfortable boots, sold at the lowest sustainable markup possible.
Explore The CollectionWe started Thursday to bring quality and versatility back to boots. We put an enormous amount of effort into making footwear sophisticated enough for special occasions but comfortable & durable enough for everyday wear.
We wake up every day excited to build products we’re proud of. That includes continually looking for ways to improve the environmental and social impact of our products and operations. We only partner with manufacturers and suppliers that uphold the highest ethical standards in a manner that is consistent with our core brand values. While we’re still a small company, we take the extra steps necessary to make a significant positive impact.