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The Premier Low Top
The Premier Low Top

The Premier Low Top

Similar to our goal when we launched our first boot collection 6 years ago, we set out to make the highest quality sneakers with a minimalist Heritage Americana aesthetic to sell at the lowest sustainable markup possible. Featuring leathers from the finest tanneries, buttery soft sheepskin lining, custom dual-density natural rubber outsoles and vachetta leather insoles, the Premier represents everything we love about smart, minimalist style and our low markup philosophy.
Highest Quality. Honest Prices.

Highest Quality. Honest Prices.

Our footwear is handcrafted alongside similar products from other brands that charge customers in the $200-400 price range. We make zero compromises in terms of quality materials, manufacturing, or business ethics (fair labor and sustainability). We simply believe that offering customers a great value is the foundation to long-term business success and is the honorable thing to do. Read More

How We Do It

Responsive Production

Responsive Production

All Thursdays are handcrafted in small batches 50/52 weeks per year. By producing in small lots we are able to minimize waste and overhang and churn inventory more quickly. As a result, we don’t have to build the cost of "excess inventory" into our prices, allowing us to pass along those savings to you.

Lean Business Model

Lean Business Model

Thursday was originally "bootstrapped" with our limited personal savings, which taught us how to be smart with our money. We keep fixed costs low and do almost everything in-house with a hard working team who believes in the mission, opting for equity ownership over high salaries.

Long-Term Thinking

Long-Term Thinking

While most "business people" tell us our markup is too low, we disagree. We are forgoing short-term profits in exchange for offering our friends, family, and customers a better value. This is something we are very proud of and believe will pay off in the long-term; after all, great products at a great value never go out of style!

The Details

The Details
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Hand-Finished Leather Upper provides a beautiful finish that only gets better with age.

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Long-Lasting Polyester Laces add a clean and sophisticated look.

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Natural Vachetta Leather Insoles with shock-absorbent footbeds provide high-impact performance and all-day comfort.

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Dual Density Rubber Outsoles provide added comfort and traction.

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Buttery Soft Leather Interior Lining ensures the softest touch.

Hand-Finished Leather Upper provides a beautiful finish that only gets better with age.

Long-Lasting Polyester Laces add a clean and sophisticated look.

Natural Vachetta Leather Insoles with shock-absorbent footbeds provide high-impact performance and all-day comfort.

Dual Density Rubber Outsoles provide added comfort and traction.

Buttery Soft Leather Interior Lining ensures the softest touch.

Have A Question?

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