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FREE SHIPPING & RETURNS IN THE U.S. DETAILS FREE SHIPPING AND RETURNS IN THE U.S. DETAILS

Free Shipping & Returns

We are proud to offer free shipping within the contiguous U.S. for all orders of $50 or more. Because it's important to us that you love your Thursdays, we also offer free returns/exchanges for items valued at $80 or more — including footwear, apparel, bags, and belts — shipped within the contiguous U.S. See here for more details.

The Forever Flannel Shirt
The Forever Flannel Shirt

The Forever Flannel Shirt

There’s nothing like a timeless flannel that you can wear year after year. Featuring premium double sided brushed cotton richly dyed with custom colors and a twill weave, the Forever Flannel was designed to provide all-day comfort from day one for as long as you wear it - and with timeless details like a spread collar, adjustable cuffs and a tailored fit, all for under $100.
Highest Quality. Honest Prices. Plus Icon Minus Icon

Highest Quality. Honest Prices.

Highest Quality. Honest Prices.

Highest Quality. Honest Prices.

Our shirts are handcrafted alongside similar products from other brands that charge customers in the $200-300 price range. We make zero compromises in terms of quality materials, manufacturing, or business ethics (fair labor and sustainability). We simply believe that offering customers a great value is the foundation to long-term business success and is the honorable thing to do.

No discount tricks or promo codes

Never on sale or marked down

Best price offered year-round

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How We Do It

Responsive Production

Responsive Production

All Thursdays are handcrafted in small batches 50/52 weeks per year. By producing in small lots we are able to minimize waste and overhang and churn inventory more quickly. As a result, we don’t have to build the cost of "excess inventory" into our prices, allowing us to pass along those savings to you.

Lean Business Model

Lean Business Model

Thursday was originally "bootstrapped" with our limited personal savings, which taught us how to be smart with our money. We keep fixed costs low and do almost everything in-house with a hard working team who believes in the mission, opting for equity ownership over high salaries.

Long-Term Thinking

Long-Term Thinking

While most "business people" tell us our markup is too low, we disagree. We are forgoing short-term profits in exchange for offering our friends, family, and customers a better value. This is something we are very proud of and believe will pay off in the long-term; after all, great products at a great value never go out of style!

The Details

The Details
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Spread Collar and Button Front provide a classic look perfect for your everyday.

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Midweight Cotton Fabric is perfect for layering and year-round wear.

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Shirttail Hem made with the right length to be worn tucked or untucked.

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Adjustable Cuffs made with long-lasting buttons.

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Washed For Lived-In Look & Feel and to prevent shrinkage in the wash.

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Brushed Cotton Flannel provides superior softness and comfort.

Spread Collar and Button Front provide a classic look perfect for your everyday.

Midweight Cotton Fabric is perfect for layering and year-round wear.

Shirttail Hem made with the right length to be worn tucked or untucked.

Adjustable Cuffs made with long-lasting buttons.

Washed For Lived-In Look & Feel and to prevent shrinkage in the wash.

Brushed Cotton Flannel provides superior softness and comfort.

Customer Reviews (33) Plus Icon Minus Icon

4.8

out of 5
4.8 (33 reviews)

A Word From Our Customers

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33 Reviews

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